MAGIC Las Vegas will be held twice in 2026 at the Las Vegas Convention Center:

• February 17–19, 2026

• August 10–12, 2026

Both editions take place at the:
Las Vegas Convention Center (LVCC)
3150 Paradise Rd, Las Vegas, NV

For both February and August editions:

• Tuesday: 9:00 AM – 6:00 PM

• Wednesday: 9:00 AM – 6:00 PM

• Thursday: 9:00 AM – 4:00 PM

MAGIC Las Vegas features a broad range of fashion categories, including:

• Women’s, men’s, and children’s apparel

• Footwear

• Accessories

• Sportswear

• Streetwear

• Tailored clothing

• Lifestyle brands

• Emerging designers

This makes MAGIC one of the most comprehensive fashion marketplaces in North America.

Admission is primarily for qualified fashion industry professionals, including:

• Retail buyers

• Boutique owners

• Distributors

• Manufacturers

• Sourcing partners

• Media & influencers

Verified retailers typically attend for free, while other business categories may be required to pay an admission fee.

Registration is completed online through the official MAGIC registration portal.
Attendees must provide proof of business (resale certificate, business website, business card, etc.) for approval.

Exhibitors will have access to:

• Thousands of verified buyers

• High-volume order opportunities

• Retail-focused educational sessions

• Trend presentations

• Networking events

• Global brand exposure

MAGIC is known for generating strong wholesale activity and retailer engagement.

Exhibitors gain:

• Direct access to qualified buyers and purchasing teams

• Exposure to major retail chains and boutiques

• Brand visibility at one of the largest U.S. fashion markets

• Opportunities to launch new collections

• Insight into emerging trends and consumer behavior

Most exhibitors secure booth design and production 3–6 months before the show.
Because both February and August are high-demand periods in Las Vegas, early planning ensures:

• Better pricing

• Availability of experienced booth builders

• Smoother logistics and setup

Recommended steps:

• Finalize booth design early

• Order graphics and displays in advance

• Pre-schedule appointments with buyers

• Ship materials to the advance warehouse or a local storage partner

• Train staff on selling, product knowledge, and lead retrieval

• Use a full-service booth partner for setup, dismantle, and support

Yes. MAGIC includes:

• Educational sessions

• Trend forecasting presentations

• Networking mixers

• Retailer-focused seminars

• Brand-building workshops

Generally, MAGIC is a business-only trade event.
Children under 18 are not permitted unless approved by the organizer.

Business casual attire is recommended.
Comfortable shoes are advised due to the size of the show floor.

Photography is generally allowed, but some booths may restrict photos of new collections.
Always ask the exhibitor first.

Yes. LVCC offers multiple paid parking lots.
Rideshare services and monorail access are also available.

Snap Exhibitions offers:

• Turnkey booth rentals (10×10, 10×20, 20×20, islands)

• Custom booth design

• Lightweight modular aluminum systems

• LED video walls & monitors

• Printing & graphics

• Local Las Vegas warehouse

• Installation & dismantle

• On-site support throughout the show

Because Snap Exhibitions is based in Las Vegas, exhibitors save significantly on logistics and labor.

A Las Vegas–local partner minimizes:

• Shipping costs

• Drayage fees

• Setup delays

• Emergency troubleshooting risks

Snap Exhibitions is one of the leading local providers for MAGIC exhibitors.